Saturday, November 29, 2008

Parents Beg Toy Companies for Less Ads

With the Holiday's coming up and the currently economic crisis, many parents are finding themselves with insufficient funds to buy their kids everything they want for Christmas. At least 1,400 parents from the Campaign for a Commercial Free Childhood have wrote letters to toy companies asking them: "Please, in these days of economic angst, cut back on marketing your products directly to our children."

The Toy Industry Association has no plans to cut back their advertising. They are aware of the fact that many parents have trouble saying no to their kids and will put their own personal wants and needs behind them to fulfill their kids' Christmas wishes. They released a statement saying:
"Children are a vital part of the gift selection process. If children are not aware of what is new and available, how will they be able to tell their families what their preferences are? While there is certainly greater economic disturbance going on now, families have always faced different levels of economic well-being and have managed to tailor their spending to their means."
Source

xPirate's Thoughts: I don't expect the toy companies to care about the average family and what pressure is put on the parents at Christmas time. All they care about is making money, and the only way they make money is if they get kids to put so much pressure on parents until they finally give in. If they were to let up on the advertising, they would lose money. Especially in times of economic crisis, no company wants to lose money.

A note I have to the parents who are asking for this: Stop letting your kid be spoiled. Despite what you may think, you do not have to give them everything they ever wanted. If you do that, they will grow up lazy and be unable to function in society. In fact, there will probably never be a better time than this to teach them that valuable lesson.

2 comments:

Jessi said...

It's definitely up to the parents to control this. While I certainly wouldn't complain if they cut back on targeting kids.....they will be targeted by ads in general for the rest of their lives. Learn to say no. It's a part of life.

xPirate said...

Yeah, how very true that is. Whenever I am subject to advertising that makes me want to go out and buy something, I usually just tell myself, "It's not actually that cool in real life." Haha.

Of course, this took years of experience and practice before I finally realized it. Haha.

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